Lifestyle is the vast category on Instagram that allows bloggers to inspire global audiences with varieties of topics such as travel, home, food, family, beauty and fashion

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They can easily appeal to diverse audiences by sharing content mostly related to their work, routine, interests or everyday life; audiences find it more genuine and relatable.

https://lmgmedia1.wordpress.com/2020/09/09/who-are-the-top-lifestyle-influencers-on-instagram-in-2020